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Shrine of Remembrance

Virtual Tour

Project Overview

In April 2020, building consultant Macutex and marketing consultant Sabre Collective partnered to produce an interactive virtual tour for the upcoming ANZAC Day for the Shrine of Remembrance. 

This was achieved by creating an internal and external 3D model that provided the Shrine with an interactive virtual tour showcased via their website.  

The interactive virtual tour delves deeper into history, illuminating the symbolism and meaning throughout the Shrine. 


It allowed visitors to virtually walk through this historic site and learn more about its beautiful stories, architecture, and purpose. 

The virtual tour contributed to the clients’ overall vision and mission to “engage Victorians in commemoration through reflection, education and learning”. 

To hear about Laura Carroll’s, the Education and Volunteer Managers experience with Macutex click here.

Our auditors surveyed 1 buildings over approximately 3,890m².

  • Digital Models
  • Embedded tags with information, videos and shopping carts

Melbourne, Victoria 

April 2020 – May 2020

Problem Solved

Solution 1

Since May 2020, there have been 12,000+ virtual visits to the Shrine, with an average of 863 virtual visits a month.

Solution 2

The Shrine gained 6,432 unique visitors since the launch of the virtual experience.

Solution 3

The Education Program engaged over 60,000 students through the digital model, including those from regional and disadvantaged locations.

Solution 4

Tags facilitated a new way to collect donations from virtual visitors.

Solution 5

The retail shop moved into the 3D digital model, increasing merchandise sales for the client.

About the Client

The Shrine of Remembrance was founded in 1934 as the National War Memorial of Victoria. Their purpose, vision, mission and people are at the heart of everything they do. The Shrine’s enduring purpose is to be a memorial honouring the service and sacrifice of Victorians and Australians in war, peacemaking, and peacekeeping. This is achieved by engaging the community, conducting commemorative services and developing education and learning programs for students and communities across Australia.


Culture and Community


Virtual Tours